Creative Advertising is a full service agency that handles brand development, graphic design, marketing strategy, PR, websites and social media marketing for a range of clients.
We have a ‘holistic’ marketing approach, where we view all promotional effort together. “Fitting all the pieces together” to make a more effective and consistent marketing strategy. We offer marketing solutions, exceptional creative executions, solid branding and media buying strategies that give clients a competitive advantage. To view our portfolio, click here.
An essential marketing tool is the rack card or small brochure. There are some simple rules to follow and points to discuss with your designer, to make the most of this selling opportunity within a confined space. Your brochure will be viewed within a competitive environment amongst numerous other brochures – so how do you get your brochure to stand out?
Ask the question: “is it eye catching?” The front panel, particularly the top third of your brochure needs to attract the interest of potential clients so they pull it out for further investigation. The balance of your brochure must define, quickly and succinctly, what you are offering without being cluttered. It needs to set the scene in an informative, interesting and colourful manner but don’t fill every inch of space – these areas of white bring focus to what is important and give the eye a rest.
Content – It is important to view the brochure through the eyes of your prospective clients –
what is important to them? What do they need to know – you may take certain things for granted
but they may not be obvious to a new customer.Identify your target market(s) so that you can tailor your marketing efforts to appeal to them.
Be careful with spelling and grammar – poor spelling and grammar reflects on your professionalism– always get someone else to review the copy – not only for mistakes but also for content and flow.
CAPITALISATION OF TOO MUCH TEXT IS ACTUALLY DIFFICULT TO READ – ONLY USE FOR HEADINGS OR CERTAIN WORDS YOU WANT TO HIGHLIGHT. Large blocks of solid colour with the text reversed out can also make it difficult to read.
Always use high resolution images – you can’t use photos direct from a website as they have been downsized and look fuzzy when printed.
Finally, be clear, clean, compelling and consistent. Remember, the rack card is only one component of your marketing tool-box and the key word is consistency throughout all your marketing efforts.
The simple rules here can be applied to many promotional tools that you use.
No matter the size of your company, social media can be a powerful marketing tool if used correctly. Businesses need to start thinking about how they want to get involved but be wary – just doing social media is not the point, you need to have some kind of meaningful objective or clear focus. Whilst social media is an important component of your marketing strategy – it is not ‘free’ and not a magic tool for generating sales – it takes hard work and planning. Here is a brief outline for a facebook strategy:
- Review what your competitors are doing – here and overseas
- Gather information you think may be useful so you can structure how and when you release it (use other staff, research the internet, what is topical etc for avenues to gather information and helpful tips for your customers)
- Decide a timeframe – when you check and when you post – ie don’t bombard your clients with status updates
- When photo opportunities arise make sure you capitalise for example if you sponsor an event – get some photos or footage to upload
- Ensure that the Administrator of your facebook page is capable – not only able to spell and use good grammar but also how to write in an engaging manner
- Staff need to ‘buy-in’ and support the facebook page
Marketing is a critical part of your strategy for becoming profitable in business – via traditional methods and the more recent online marketing tools.
The term ‘Marketing’ refers to identifying target markets that your organisation can best serve through supplying appropriate products and/or services. It brings together a set of diverse disciplines including advertising, promotion, merchandising, pricing, packaging and public relations.
A key factor in marketing is consistency throughout all marketing efforts and how well your organisation’s products and services are presented – right through your stationery, promotional material, advertising, signage, website and so on.