Search engine optimisation should be addressed from the beginning. Search Engine Optimisation or ‘SEO’ is important because it assists your site in being found and ranked by search engines. This is done by optimising your pages to be indexed by the search engine robots that the big search engines like Google use. A few techniques used are; do a keyword research (words or phrases used by users to look for a service or product) then use the keywords in titles, links and in the content. Use alt tags for images and then make sure you have good quality content.