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Optimise your Web Presence with SEO and Social Media Marketing.
Social Media & Online MarketingWhat is Online Marketing?Simply put, this refers to using Internet advertising to generate a response from your audience. Online marketing is a combination of activities and analysis used to increase website traffic and search engine rankings. Online marketing is also commonly referred to as Search Marketing, Search Engine Marketing, Internet marketing and Web Marketing.One of the key aspects of Online Marketing is Search Engine Optimisation. Even if all your other online marketing efforts are successful, a poorly made website can render your efforts useless. Another key component is social media marketing. What is Social Media?It can be described as the interaction/communication via web-based and mobile devices between individuals, communities and organisations. Some of the more recognisable names of social media platforms include Facebook, Twitter, YouTube and Linkedin. However, social media is a big umbrella term for a lot of unique sites and services. Others include blogs, Flickr, Del.icio.us, MySpace and Foursquare to name just a few.Social media is becoming increasingly important for businesses – not only as a marketing tool for branding and relationship building but also in contributing to your website’s search engine ranking. Social media can be a powerful marketing tool if used correctly. Businesses need to start thinking about how they want to get involved but be wary – just doing social media is not the point, you need to have some kind of meaningful objective or clear focus. Whilst social media is an important component of your marketing strategy – it is not ‘free’ and not a magic tool for generating sales – it takes hard work and planning. Here at Cre8ive we can assist with a strategy for social media and its integration into your overall marketing. Being a small business ourselves, we understand that you have to prioritise your resources towards activities that deliver the most impact. With social media, it’s easy to feel like you need to have a presence on every social media channel. It’s also easy to get lost in managing too many networks. Being on a multitude of social networks will divide your precious time and resources and ‘half-effort’ will not generate results. We suggest that you concentrate on one or two platforms that match your target markets and develop a strategy to engage them. Rather than spreading your energy across multiple channels, put 100% of your “social focus” on the best channel for your audience and do it well. If you’re successful there, you’ll have a much easier time justifying the additional investment to replicate your success on another social media network. Social Media – what kinds of results can you expect?
Like any serious marketing effort, it takes commitment, time and clearly defined goals that are measureable. Call Cre8ive now on 03 474 1075 for guidance in potential new online marketing opportunities for your business. Are you struggling with what social media is? Click on this link to view social media explained visually www.youtube.com  Like us on facebook to receive handy marketing tips |
